How To Build Consumer Trust Through Social Media
If you are a small business owner then you are tasked with the responsibility to establish a loyal customer base through building consumer trust. You may assume that because you are an honest and hardworking business owner that customers will automatically flock to you and support your business. However, building consumer trust is a tricky business that requires patience, hard work, and lots of advertising. Here are a few ways that social media can help you to build consumer trust and as a result attract more business.
1. Familiarity
Imagine that you are walking down the road and some strange man approaches you with a cookie. He offers it to you and tells you that it is the best cookie around – way better than anyone else’s cookies. Would you trust him and take the cookie from him? Probably not, because you know nothing about him and you have no idea whether or not he is trustworthy. However, if your mother offered you that same cookie and made those same statements, you would probably trust her because you are familiar with her and know that she wouldn’t do anything to harm you (hopefully!).
Similarly, a customer is more likely to trust a familiar brand name than a brand name that they have never heard of before. That is why it is so important for you to make a name for yourself and gain exposure for your brand. One great way to do this is through the use of social media because it can spread like wildfire. If you advertise via popular social media sites such as Twitter, Facebook, Pinterest and Instagram, people will inevitably grow more familiar with your brand name and will likely trust your products as a result.
2. Implement Customer Loyalty
Once customers become familiar with your brand name, they might need some extra incentive to purchase from your company instead of purchasing from one of your competitors. An excellent incentive is a customer loyalty platform that rewards faithful customers and encourages them to stay loyal to your company. Not only will a customer loyalty account reward your customers for their continued support, but it will also make them feel like they are an intimate part of your business family. Be sure to advertise your customer loyalty rewards via social media sites.
3. Provide Prompt And Reliable Customer Service
Customers love to feel that they can contact a company at any time and receive prompt and reliable customer service. If your customers know that they can reach you through various social media sites, they will be more likely to feel important and their trust in your company will grow. If your company ever receives a negative comment via social media, make sure you address the comment apologetically and quickly so that those who read the negative comment will also see your positive response. Let the customer know that you are dedicated to resolving their problem and that you are determined not to let the matter go until they are completely satisfied. You will most likely be able to appease the upset customer while simultaneously showing other potential customers how attentive you are to their every concern.
Summary
To summarize, if you want to build your customer base and establish consumer trust in your business, make sure that you utilize social media to make your brand name more familiar, implement customer loyalty incentives, and provide prompt and reliable customer service.
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